RESUME
WHO AM I?
Zac McDonald is an award-winning creative director and brand founder specializing in apparel, brand development, and visual storytelling.
With 17+ years of experience, he brings together creative strategy, design, and production to turn ideas into products and campaigns. His work includes projects for Marvel, DC Comics, and Star Wars, alongside founding apparel brands carried in more than 700 retail locations across the U.S., Canada, and Japan.
SKILLS
CREATIVE DIRECTION
BRAND MANAGEMENT
ADVERTISING CAMPAIGNS
BRANDING
SOCIAL MEDIA
ADOBE CS
APPAREL DESIGN & PRODUCTION
Work Experience
SELF EMPLOYED
2022-CURRENT
Founded and operated multiple apparel brands distributed across 700+ retail locations throughout the U.S., Canada, and Japan. Led creative direction and brand development from concept through production, establishing visual identities, product lines, marketing campaigns, and brand standards across multiple channels.
ARIZONA ORGANIX
2019-2022
Led creative direction and marketing for a $20M+ annual dispensary business, overseeing brand identity, visual strategy, campaign development, product launches, and creative production across digital, retail, and promotional channels.
PHOENIX NEW TIMES
2013-2019
Led creative direction and visual development for editorial publications, developing innovative covers, layouts, and visual concepts designed to engage target audiences and strengthen the publications’ overall identity.
JUMPIN' JAMMERZ
2012-2013
Led creative direction and product development for Jumpin’ Jammerz, an adult footed pajama and loungewear brand featuring both original and licensed collections. Oversaw the creative process from initial concept and design through production, marketing, product launch, and retail presentation.
Education
BFA - GRAPHIC DESIGN
COLLINS COLLEGE
2009-2012
AWARDS
2010 - rocawear clothing co. 'next' visual artists
2013 - arizona press club 2nd place multipage layout design
2013 - arizona press club 2nd place cover illustration
2013 - arizona press club 1st place cover illustration
2017 - arizona press club 2nd place photo cover design
2017 - arizona press club 2nd place photo illustration design
2017 - arizona press club 1st place illustration cover design
2017 - association of alternative newsmedia 2nd place illustration cover design
2018 - arizona press club designer of the year
2023 - founded and created 3 brands carried in over 700 retail locations including the US, Canada and Japan.